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 The original Brewery Shop and Visitor Centre was a conversion of the original sampling room at one end of the Brewery but, in March 2002, a new home was created in the thatched barn on the site.
The new Shop and Visitor Centre is now fully open. Sandra Ross, Betty Robinson & Graham Smith are always pleased to see you and answer your enquiries and the whole shop now oozes a warm and friendly atmosphere. Much of the shop is filled with beerboxes, bottled beers - hand bottled in the Brewery, and exclusive to the Shop - home brew kits, brewery clothing and memorabilia; and the rest is devoted to a display of the malting and brewing processes, and various items of brewing interest. A video of the Brewery at work is played for visitors throughout the day, and the entrance foyer of the Shop is devoted to the CAMRA "Champion Beer of Britain" awards won by the Brewery over the past 20 years. The Shop and Visitor Centre is located close to the Norfolk Broads, and is very popular with Norfolk people and also with holiday-makers visiting Norfolk during the summer months. The latest Ordnance Survey Landranger maps have the Shop shown as a tourist attraction: O/S map: 134/328151.
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