|
 A ‘booming’ partnership between two Norfolk organisations has raised almost £3,000 to invest in the protection of wildlife habitats across the county.
Woodforde’s brewery, based in Woodbastwick, teamed up with the Norfolk Wildlife Trust in 2011 to produce ‘Once Bittern’, a quintessentially Norfolk ale made from Maris Otter malted barley grown within the county. The beer went on sale in February 2011 and for every pint sold Woodforde’s pledged to make a donation to the Norfolk Wildlife Trust. Over a quarter of a million pints later, Woodforde’s have been able to make a donation of £2,700 to the Trust to help support species such as the beer’s namesake, the endangered Bittern.
Brendan Joyce, Chief Executive of the Norfolk Wildlife Trust, said: “Both Norfolk Wildlife Trust and Woodforde’s champion the abundant natural wealth of Norfolk and we are thrilled to see the success of Once Bittern. This money will go towards projects to help the Bittern and the county’s other wildlife at habitats in Norfolk, in particular at the Wissey Valley Living Landscape”.
Dennis Nudd, Director of Woodforde’s said: “We’re delighted that the partnership has proved so fruitful for the Norfolk Wildlife Trust and also the protection of the unique Norfolk environment. We want to say a huge thank you to everyone who has enjoyed the beer over the past 11 months - it’s down to them that we’ve been able to make this donation to the Trust.
“Since Once Bittern has been so warmly received we’ve made it one of our permanent beers. It will therefore continue to be widely available in pubs throughout East Anglia and for each pint sold a donation will continue to be made to this worthy Norfolk cause”.
As well as becoming a permanent brew for Woodforde’s, Once Bittern was awarded GOLD for Best Bitter at the SIBA East of England beer competition in 2011.
Once Bittern (4%) is a copper-coloured ale is made from a special blend of high quality Norfolk ingredients and has a distinctive aroma of sweet malt, rich spice and citrus fruit with a dry finish. Once Bittern is also now available in bottles.
|
